Aesop Opens on Hollywood Road

Aesop signature opened its signature store on Hollywood Road, Hong Kong recently marked contrast to the brimming antique shops adjacent, the pared-back design which draws on a neutral palette of pale oak creates an immersive sense of calm. Created by the company’s Design Department and features raw materials and exposed finishes, the interior suggests a refined state of construction. Reclaimed oak beams suspended by steel cables serve for shelves. Vertically aligned, the cables are fixed to the ceiling and floor, extending to the rear on both sides like the strings of a monolithic harp.
An elongated sink of oxidised copper punctuates the sophisticated industrial aesthetic and complements the brand’s amber glass packaging. A complete Aesop range of skin, hair and body care products are available and distinguished by botanical and laboratory-generated ingredients of the highest quality. The store’s trained consultants are able to offer advice about products best suited to individual needs.
Also, Aesop’s fascination with the arts has this year inspired a series of seasonal gift kits focused on the Italian Futurist movement of the early twentieth century. Initiated by F.T. Marinetti in 1909, the movement spurned tradition and passionately embraced the technological innovations of the machine age. It spanned the fields of architecture, painting, sculpture, design, literature, theatre, music and food, aiming to modernise Italian culture comprehensively; and it contributed significantly to the evolution of modern art. In referencing the Futurists, Aesop celebrates their rebelliousness, inventiveness, and unabashed eccentricity.
 The six gift kits are presented in sleek, elegant tin boxes, featuring titles and designs that pay
homage to ground-breaking Futurist language, art and typography. The contents vary from a
convenient set of men’s grooming essentials to a comprehensive hand and body care ensemble, to a trio of full-sized products from Aesop’s anti-oxidant Parsley Seed Skin Care range. An artfully constructed brochure that folds in various configurations accommodates and protects each product, and provides summary details on the movement and its guiding proponents. A Futurist Assembly is available at all Aesop signature stores and counters in fine department stores across the globe.

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