2013-11-22

CAUDALIE Opens First Store in Hong Kong

Caudlie opend its first stand alone store in Hong Kong and also marked the first store in Asia. The store’s design was inspired by the architecture of the family vineyard of Château Smith Haut Lafitte in Bordeaux. The larger-than-life entrance embodies the shape of the cellar - the stone arch underscores the monumental gate that opens to the secrets and stories drawn from the vine. The store window is a little piece of nature with grapevines beckoning you in but also a space for Caudalie to embody its values. Your journey in Bordeaux begins as you step inside the Caudalie boutique, the presence of large flat screens show the vineyards of Château Smith Haut Lafitte for as far as the eye can see, making you feel like you are strolling through the wine-growing estate. The wall is cladded with rattans which are wrapping materials that pay homage to the ancient traditions of the harvest where baskets were used to collect grapes.
In the center of the store, the Barrel Beauty Bar invites you to discover and try the products by yourself or with a Vinotherapist who offers personalized consultations by appointment. For each collection, Caudalie’s patents are fully expressed and explained in an artistic wayMuch like the work of an artisan, the choice of materials and textures used for each range accentuates the characteristics of every ingredient. Echoing the great scientific discoveries that mark the brand’s history, each collection is a masterpiece on its own. At the back of the store, Caudalie brings you a sensory experience you won’t find anywhere else: the Fresh Crushed Cabernet Lab enables you to create a tailor-made scrub with your choice of 100% natural ingredients.
To take this unique Bordeaux experience home, the Hong Kong boutique will carry Spa products and exclusive gift sets that will cater to every need of our customers. Bringing a touch of serenity to the hustle and bustle of Hong Kong, Caudalie invites you to discover the essence of Vinothérapie, which signature treatments provide all the restorative benefits that grapes and grapevines have to offer.
For the first time in Asia, a selection of five luxurious Caudalie treatments are available. Designed for beauty-perfectionists who are time-crunched, Beauty Under an Hour provides a quick-fix way to benefit from the Spa. To complete this delightful beauty experience, our Natural Nail Care beautifies your nails with nail polish from French brand Kure Bazaar, the first Eco-Natural nail lacquer.

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