Samsonite RED @ FW2013 Ad Campaign

 Samsonite RED FW2013 Ad Campaign featuring Korean raising star/actor, Song Joong-ki being the new face. The campaign focusing on young and chic fashion style in color-blocking and deliver the message <My first RED> as its tag line. The Samsonite red collection also infused numerous design elements to suit all occasions, whether for the urban chic office style or the casual weekend in various colors and material used.
 For over hundred years, Samsonite has helped travelers break boundaries and explore their limits. The 21st Century is a new age challenges. In today's urban world, the boundaries are constantly being redefined. It is for this world that Samsonite has created RED, an accessories suited to new ideas, designed to help redefined the possible and choose your very own style to show your RED+ABILITY.

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