Tiffany & Co. 2022 celebrates this festive season with a Holiday Campaign re-envisioning Andy Warhol’s iconic factory into an extravagant fête hosted by Hailey Bieber that generates boundless joy, love and surprises. Shot by Mario Sorrenti in New York City with photography by Raymond Meier, the campaign features a range of Tiffany selections including Tiffany HardWear, T1, Knot, Lock and the Tiffany & Co. x Andy Warhol collection that is sure to bring the holiday season to life in a larger-than-life party filled with diamonds, Tiffany Blue Boxes and a no-rules attitude.
With Hailey Bieber as the glamorous host of the ultimate holiday party on behalf of Tiffany, showcasing the sparkling designs of the fiercely feminine HardWear, the signature T1, and the multi-dimensional Knot.
The video celebrates the spirit of giving amid a soirée reminiscent of those decadent nights at Warhol’s infamous downtown Factory. In an expansive space illuminated by festive décor, Super-8 camera projections and sparkling Tiffany & Co. designs, Hailey Bieber is the glamorous host of this ultimate holiday party. As the partygoers trickle in, Bieber is the star and center of attention, handing out Blue Boxes to the guests in attendance.
Celebrating into the night, guests exchange exceptional gifts, such as Jean Schlumberger’s iconic Bird on a Rock brooch. A Christmas tree made entirely from Blue Boxes makes one thing clear: there’s no holiday party like a Tiffany & Co. holiday party.
The holiday season must-have jewelry for all the best of times: The bold & edgy Tiffany HardWear combines gauge links and industrial shapes, showcasing the edgy and spirit of New York City. As the partygoers trickle in, be the star and center of attention with the statement-making HardWear necklace, bracelet and earrings with or without striking pavé diamonds.
Celebrating into the night, the Tiffany T1 bangle and rings in rose gold and white gold in diamonds will surely spark joy with the House’s signature T motif. The T1 designs represent individual strength and perpetual power, whether it is stacked or worn on its own, a strong piece that to celebrate the festive spirit and will dazzle around you all year round. The entwined ends of Tiffany Knot’s signature motif symbolize the power of connections between people. Balancing strength and elegance, each Tiffany Knot design is a complex feat of craftsmanship. Wear the Knot necklace, bangle and ring in brilliant diamonds to brighten up the holiday season.
In addition to the Warhol-inspired film, the House will also offer exclusive Tiffany & Co. x Andy Warhol limited-edition designs at its stores and on Tiffany.com, with everything from tableware and tree ornaments to playing cards and more. Accompanying in-store installations and immersive experiences will further celebrate the artist’s holiday greeting cards for Tiffany & Co. and the jeweler’s longstanding connection to the art world.
“This unique collaboration will generously support the Warhol Foundation’s endowment from which it has distributed over USD 275M in cash grants to visual arts organizations,” said Michael Dayton Hermann of the Warhol Foundation. “The foundation is delighted to draw attention to the enduring power of art with Tiffany & Co. during this ‘Warholiday’ season.”
"This holiday season, we wanted to celebrate Andy Warhol and uplift his connection to Tiffany & Co. by taking inspiration from the iconic greeting cards that he created for our clients in the ’50s and ‘60s,” said Alexandre Arnault, Executive Vice President, Product and Communication. “The campaign video brings these elements together by paying homage to our longstanding relationship with one of the world’s most celebrated artists.”
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