The Icon pieces rework the codes of A|X for the summer, featuring the logo in maxi lettering on multicoloured T-shirts, sweatshirts and windbreakers, or o n bands that run along sleeves and trousers, staying true to the brand’s distinctive 90s vibe. This spirit also makes a statement in the colour palette: whites, blacks and greys are paired with the subdued colours of the sea and the lime green of the Neon Accents series . The looks remain clean, but offer surprising mesh details, reflective logos and a functional attitude. The fits are wide and comfortable in the more athletic pieces, which update A|X Armani Exchange’s personal, street style with athleisure flair.
The Denim Love series is crafted from high quality denim worked using special techniques, with the lightweight, loose fitting tunics, jackets and shirts ideal for the summer.