“While Montblanc is an iconic brand that carries so much meaning to so many people, we felt it was time to introduce a new signature logo pattern to give a new generation of Montblanc customers an exciting identity to rally around. Our M_Gram 4810 collection has a distinctive identity that is unmistakably Montblanc, owning all the qualities of an icon in-the-making,” says Nicolas Baretzki, Montblanc CEO.
MONTBLANC Presents Montblanc M_Gram 4810 Collection
MONTBLANC Presents Montblanc M_Gram 4810 Collection. A brand new “M” pattern makes its debut on elegant and contemporary leather goods designed for a new generation of style-savvy women and men. With the launch of the Montblanc M_Gram 4810 collection, Montblanc is introducing a new original M pattern inspired by the Maison’s heritage. Set to become a Montblanc design signature, the original all-over logo treatment features on a collection of large, medium and small leather goods including a backpack, a duffle bag, a pouch, wallets and belts. Characterized by a return to modern classicism, the unisex line of compact shapes in a sophisticated combination of black and blue was conceived to stylishly accompany both women and men on their urban adventures, without compromising on functionality.
The two-colour tone M pattern is inspired by the geometry and lettering of graphics from the Montblanc archives, underscoring the richness of the Maison’s heritage. It is derived from the Montblanc wordmark developed in the 1920s and used – only slightly altered - in the Maison’s communications alongside the iconic Montblanc logo until this day. The bold and pointed shape of the letter with its geometric look captures the Art Deco style of the 1920s, one of the most important periods for the brand. In addition to the development of a very distinctive look, it was during that decade that Montblanc launched into new categories, including its foray into leather goods from 1926 onwards.
The PVC coated-canvas resistant to scratches and everyday wear is paired with black leather trimming details to enhance the craftsmanship of the Montblanc M_Gram 4810 collection, while giving it a sophisticated design twist. The Montblanc logo script in white on the front of each piece stands out against the elegant black and blue combination to emphasize the Maison’s brand identity. Pieces from the new collection take center stage in What Moves You, Makes You, Montblanc’s new global brand campaign that spotlights the exceptional individuals who are redefining what success means today, driven by a higher purpose and a love of what they do. Actor Taron Egerton is featured with his Montblanc M_Gram 4810 Backpack, while singer, actor and writer Chen Kun sports his Montblanc M_Gram 4810 Beltbag. Whether a Backpack with a flap, a Document Case, a Tote, a Belt Bag, a Medium Pouch, a Duffle Bag, an Envelope or a Sling Backpack - the relaxed elegance of Montblanc M_Gram 4810 collection makes each piece a perfect companion for seamlessly moving through the day and into the evening, from business meetings to leisure pursuits. Montblanc’s latest technology innovations pieces have also received the Montblanc M_Gram 4810 treatment, with the pattern embossed on the new Montblanc MB 01 Headphones as well as being featured on the dial and PVC canvas watchstrap of the Montblanc’s Summit 2 smartwatch.
With smart designs and a strong visual identity driven by both style and purpose, Montblanc M_Gram 4810 makes a bold statement for those inspired to leave their mark. “What differentiates our graphic typography from other logo-driven monograms is the idea of not constructing something entirely new but rather converting existing typography through inspiration,’ explains Zaim Kamal, Montblanc Creative Director. “With a heritage that spans nearly 115 years, there was so much to draw from to create a new pattern that is certainly inspired by history but that looks to the future of the Maison. The new design is a connection point to the Montblanc community, a badge of belonging that each owner can interpret anyway he or she likes.”