Michael Kors 2021 Lunar New Year campaign celebrates the spirit of togetherness and spending time with the ones you love. With fewer people traveling home for the holiday, this year’s campaign focuses on bringing a sense of home to you, wherever you are celebrating.
Drawing inspiration from classic Chinese cinema, the vibrant stills and video vignettes capture those cherished moments and age-old traditions that make Lunar New Year so special gathering around the dinner table with family and friends, sharing your favorite foods, and enjoying a cup of tea & sweets after the meal.
The 2021 Capsule Collection features a luxe selection of the brand’s most-loved bags, including the SoHo shoulder bag, exclusively offered in a new, special edition Red or Black Tweed. Gift this bag to a loved one, and then, as per tradition, slip one of the brand’s logo-embossed red money envelopes inside.