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2021-01-26

BALLY Launches 2021 Lunar New Year Campaign and Limited-Edition Gifting Capsule

BALLY celebrates the arrival of the golden ox with a Lunar New Year campaign and a limited- edition gifting selection of shoes, bags, accessories and ready-to-wear for women and men.


Entitled “Journey of the Traveling Ox”, a whimsical film by Italian artist and filmmaker Virgilio Villoresi follows the New Year protagonist from cut-out cityscapes that blend modern and traditional architecture to majestic mountain tops in nature while encountering everyday revelers, companions from the animal world, as well as Bally’s signature designs.


The Lunar New Year capsule collection includes new exclusive styles for her, including Swarovski - studded Bally Janelle buckles, glittering across bags, like the top-handle Jorah or the Jayda clutch, and the Brinelle sneakers or Jessye pumps in pale pink hues.


For him, the classic Bally Stripe presents on full leather bags, like the multi - functional Rhudi backpack or Redo bum bag, covered with transparent Megatron nylon and Bally Red details.


Contemporary wallets further echo these versatile elements, while Tmall styles see the Bote pouch and Berik bi - fold wallet, also with the Bally Stripe, a double-sided leather belt, mesh-overlay sneakers and a graphic ox sweatshirt.



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