VALENTINO #VALENTINOEMPATHY Women's & Men's AW2020/21 Collection Advertising Campaign is a charity project for Lazzaro Spallanzani Hospital in Rome #ValentinoEmpathy is conceived from the deliberation of the Valentino Creative Director, Pierpaolo Piccioli, as the result of the experience of all living in a new world during the period of social distancing.Pierpaolo Piccioli with his vision as a fashion designer wants to express dreams and inclusivity through his collections.
His belief is that although we are missing the human touch, we are always connected through empathy, as we are all made of emotions. We have become stronger through the connections within our own community. We are human beings full of energies and these energies are causing changes, positive ones. To preserve and to continue to sustain the Valentino values, the Creative Director imagines a special project based on empathy: one emotion that is unable to disappear with social distancing.
A celebration of society as it is, with no place, boundaries or categories. From this assumption, the new Women’s and Men’s AW2020/21 Advertising Campaign comes to life.
The exclusive cast of the #ValentinoEmpathy Campaign includes at the moment a panel of worldwide acclaimed artists, models and Maison’s friends of the house and more to come: Adut Akech, Anwar Hadid, Christy Turlington, Ellery Walker Harper, Ghali, Gwyneth Paltrow, James Turlington, Janet Mock, Laetitia Casta, Laura Dern, Leon Dame, Liu Wen, Mariacarla Boscono, Mustafa the Poet, Naomi Campbell, Rafferty Law, Rossy de Palma, Rula Jebreal, Shu Qi, Tali Lennox, Tang Yan and Vittoria Ceretti.
The Advertising Campaign was shot in the place where the artists are living this difficult moment with their beloved ones. All talents wore a look from the Valentino AW2020/21 collection. The outcome will be a different seasonal advertising campaign: it will be a collection of Portraits. The portraits was be taken by somebody with whom they were sharing this difficult moment. All “photographers” will be credited with the relationship that the talent has with them.
The renowned protagonists of the Advertising Campaign have decided to participate donating their presence for this project. 1 Million euros will go in favour of the Italian Lazzaro Spallanzani Hospital in Rome, the Italian Hub fighting against COVID-19. The Maison will be working with the Lazzaro Spallanzani Hospital for the medium and long term projects, for the different phases of the pandemic.
Mayhoola and Valentino have already donated 2 Million Euros to the Italian Sacco Hospital and to the Protezione Civile, 1 Million to the French charity La Fondation Hôpitaux de Paris - Hôpitaux de France (FHP-HF), and 1 Million to the Spanish field hospital within the Madrid exhibition center. The donation to the Lazzaro Spallanzani Hospital will go in support of the upcoming phases of the pandemic.
As the COVID-19 emergency will last longer than expected, the brand wants to be present also during what is to come in the near future. For this reason Maison Valentino wants to insure that the hub dedicated to COVID-19 will continue to operate effectively, and therefore have a constant spotlight on the situation. #ValentinoEmpathy wants to be a charity project sustaining the Roman Spallanzani Hospital to produce a gesture of love for Maison’s Valentino’s city: Maison Valentino and its friends are here!