FURLA SS2020 Advertising Campaign
FURLA SS2020 Advertising Campaign taps supermodel Irina Shayk and established Argentinian model Nicolas Ripoll. Shot by the internationally renowned photographer Giampaolo Sgura. This season connects the Italian house with the creative duo Magnus Berger and Tenzin Wild for the creative direction of the campaign, styling by George Cortina and casting by Piergiorgio Del Moro. The result is timeless - a smooth evolution of Furla’s black and white interpretation for AW2019, it features a background of soft, almost pale hues and essential styling, giving the centre stage to the products, which are elegant yet colourful and joyful.
The shots examine and translate the codes of Furla with its over 90 years of history and its unmistakably Italian DNA. The models’ effortless and fun attitude ensures a refreshingly unpretentious and naturally beautiful campaign. In the video Irina and Nicolas playfully explore brand keywords such as ‘Amore’, ‘Modernità’, ‘Eleganza’, ‘Design’, ‘Colore’ and of course ‘Italiana’, further accentuating Furla’s values and deeply Italian essence.