LOEWE AW2019 Advertising Campaign
LOEWE AW2019 advertising campaign continues to work with photographer Steven Meisel through a series of colour portraits inspired by emoticons, entitled Magnified Emotions.
Holding a giant magnifying lens, model Julia Nobis expresses lust and anger against a striking yellow background, giving new context to this contemporary form of communication.
The portraits are accompanied by a fashion photograph taking place in an overflowing candy shop. In the new image, model Mona Tougaard wears a tailored black coat, platform boots and felt ‘propeller’ hat, inspired by Coret, a mid century hat maker from San Francisco, creating a strong silhouette in the playful setting.
She carries the Box Calf Lantern bag, a tribute to the Straeter Lite-On, a classic handbag from the early 1950s containing a battery powered light mechanism operated with a switch in the clasp, that the house has revived for today using its advanced craft knowledge.
In celebration of the craftsmanship of the product itself, a still life of the calf Lazo Bucket bag completes the campaign. A new shape for AW2019 and introduced in the last show, the Lazo is an understated shoulder piece crafted from calfskin in a contemporary bucket style.
Creative Direction by:
Jonathan Anderson and M/M (Paris)