In the pursuit of clothes of relevance, evolution takes precedence over revolution. Nonchalance defines the summer version of the Brioni Suit with a lighter shoulder structure. In general, the collection concentrates on vernacular classics such as the Tweed Look, the Harrington jacket, the Carcoat and the Windbreaker. Since summer is the high season for social activities, the accent of the Brioni wardrobe lies on versatility and a plethora of different needs from the weekend and festivities to general outerwear and travel.
Every season, each element passes the test of a contemporary feel, while the vision stays the same: back to the roots. In the quest for reassuring elements of timeless masculine attire, Brioni relies on anatomic structures, sharp cutting, practicality and ergonomics, wedded to the finest sustainable materials, light horsehair techniques, iconic weaves, colours, and styling combinations. As an Italian company based in Rome, Brioni established its reputation by refining a man’s wardrobe for fair climate conditions and weather-independent contemporary surroundings.
The Summer 2019 wardrobe leaves ample space for quirky choices. The subtle play with sartorial codes extends to trompe l’oeil knits and mismatched patterns. As a wink to Brioni’s travel expertise, the collection includes a new take on the Hawaiian shirt, as well as scarves with hand-painted Italian themes, featuring the Brijuni Islands and landmarks of Rome, from the Spanish Steps to the Colosseum.
In the interest of exclusive choices, Brioni continues to transform unique antique tapestries into tailored pieces. They are the non plus ultra of the Bespoke service: hand embroidered tapestry, exclusively tailored into one of a kind. Furthermore, Brioni continues to build up its Jewelry Collection adding vintage porcelain vial stoppers for a more playful lapel, as well as a silver Ginko biloba leaf for good luck.