TIFFANY & CO. Presents The New Atlas 24 MM Watches

Tiffany & Co. announces its latest addition to the Atlas® collection, the 24 mm women’s watch - a perfect synthesis of refined jewelry design with the pedigree of Swiss craftsmanship. Inspired by the Roman numerals on the monumental Atlas clock above the entrance to the Tiffany flagship store on Fifth Avenue, the collection is marked by clean elemental lines. Created in 1983 by John Loring, design director emeritus of Tiffany & Co., this year marks the 35th anniversary of this iconic style statement translated from watches into a complementary jewelry collection.

The perfect blend of graphic clarity and elegant functionality, the new Atlas® 24 mm watch echoes Tiffany’s diamond legacy with a round brilliant diamond crown, diamond bezel and diamond roman numerals and indexes. Available in black calf and black alligator bands or stainless steel bracelet, this wardrobe staple offers diverse dial options in white, ice blue, 18k rose gold and a diamond pavé design.


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