H&M presents a bevy of the talented celebrities fronting the H&M 2019 Chinese New Year campaign. Renowned Chinese actress Ma SiChun and her equally well-known actress aunt Jiang WenLi formed a happy auntie-niece duo. In addition, China’s fashionable celebrity couple Zhang XinYi and Yuan Hong are the loving pair in the campaign. For the first time, there will be a campaign film to encapsulate the happy moments of getting together with the family and friends; the feeling of celebration, joy, happiness during this most cherished festival of the year.
“When H&M reached out to me to be part of this campaign, I was extremely happy as I could totally resonate with that feeling of going home to be with my family. The best thing of all was the precious chance to be on the same set with my dear auntie, someone whom I adore and admire. The entire collaboration felt so warm, inclusive and authentic,” said Ma SiChun. Offering a fashionable wardrobe for women, men, teens and children.