GIVENCHY AW2018 The Night Noir Advertising Campaign
This season Clare Waight Keller celebrates the thrill of where the night may lead. The in-crowd is heading to a party at a secret address. Getting there is about having the right GPS coordinates and the right look. Once inside, there’s more going on than meets the eye.
The Givenchy Night Noir AW2018 campaign photographed by Steven Meisel under the direction of Clare Waight Keller celebrates stolen moments, captured on the fly. It’s an edgy scene somewhere vaguely underground. Black and white images echo Berlin in the mid-Eighties, yet are very much of-themoment, staying true to Clare Waight Keller’s latest Givenchy ready-to-wear collection of the same name. The secret location could be anywhere, someplace in a fringe neighborhood of Paris, London, New York, Tokyo or Shanghai. Lovers seize the intensity of an instant, alone in the crowd. Givenchy’s inherent duality appears as couples give it all up during a night on the town: there’s freedom in the turbulence of a dance floor, high voltage seduction, revelation and concealment, stolen embraces. At sunrise, it will all feel like a dream. Real or imagined, the mystery remains.
Clare Waight Keller