COACH launches its Dreamer "IT" Bag from its AW2018 collection and “Coach Dreamer Pop-Up” at Pacific House, Central, Hong Kong recently.
A launch party was held and guests dressed in the latest Coach American-gothic-themed from the Fall 2018 collection and carried their favorite Dreamer bag for this special occasion.
American artist Chelsea Champlain whose painterly mystic roses, moths and floral skulls adorn the new Dreamer collection also attended the kick-off party, live-painting on bags in front of guests.
The Coach Dreamer Pop-Up invites shoppers to participate in a special interactive retail experience, which includes a playful digital photo-booth and surprise gift-vending machine.
American artist Chelsea Champlain at work.
From now to October 17, fans simply need to visit the Coach Dreamer microsite on their mobile devices *only available on latest Facebook app, iOS11.4+ or Android 8.0+, to create their own photo-invitation card, and share on their Facebook timeline which entitles them to redeem a Boomerang photo magnetic sticker giveaway at the store. With purchases made at the pop-up, shoppers can receive a special surprise at the Coach gift-vending machine.