KIEHL’S introduces its new 2-0-1 exfoliating Cleanser & Masque
The New Age Defender Exfoliating Cleanser completes the anti-aging regimen with a dual-action foaming cleanser and refining masque to help smooth the appearance of fine lines and improve skin texture. It is with this legacy that Kiehl’s introduced Age Defender for Men last year. This simple yet effective collection included a serum, moisturizer and eye cream to help protect men’s skin from the signs of aging. Today, Kiehl’s is excited to launch its latest addition to the Age Defender line: Age Defender Dual-Action Exfoliating Cleanser.
The collection’s new star product, Age Defender Dual-Action Exfoliating Cleanser, is a unique cleansing and exfoliating formula that can be used daily as a foaming cleanser to exfoliate the skin and remove excess oil and impurities, and three times a week as a 5-minute masque for a deeper exfoliation. Formulated with Moroccan Lava Clay and plant-derived Phytic Acid, the formula, when used as a masque, breaks down the tough layers of dead skin cells to smooth the appearance of fine lines and improve overall texture for a refreshed, younger-looking skin.
The collection also includes three other anti-aging formulas. First, Age Defender Power Serum, which represents Kiehl’s first-ever serum architecture for men. It is a lightweight formula that absorbs easily into the skin. The formula, with Cypress Extract, Hydrolyzed Proteins and Adenosine, helps visibly firm skin and reduce the appearance of wrinkles for a more youthful, resilient appearance.
Then the Age Defender Moisturizer utilizes dual-action technology to exfoliate skin. It helps improve the elasticity and visibly firms skin. And the collection’s Eye Repair formula, featuring Rye Seed Extract, instantly brightens the look of the eye area and helps improve the appearance of dark circles, as well as smooths and visibly firms skin, while helping to improve the appearance of crow’s feet and under eye bags to complete the regimen. This collection works to help strengthen and visibly firm skin, plus minimize the appearance of fine lines & wrinkles to reveal more resilient, energized and youthful looking complexion within a simple anti-aging regimen.