Longchamp’s Spring 2014 advertising campaign new face Alexa Chung keeping up the company’s track record of high-impact signings, from Kate Moss
in 2006 through to Coco Rocha in the upbeat creative movement ads of the past
four seasons. Widely
admired for her fashion sensibility, Alexa Chung juggles modelling assignments
with careers as a DJ, journalist and TV presenter in London and New York. A
contributing editor and three-time cover girl for British Vogue, she recently published her first book, a collection of
personal writings, drawings and photographs, appropriately entitled It. Alexa’s encounter with Longchamp
happened when she attended the opening of the company’s new Regent Street
flagship in September.
Marie-Sabine Leclercq, Head of Global Communications at Longchamp, comments: “Longchamp is defined by its vision of optimistic luxury. We intend luxury to be part of the everyday life of an active, dynamic, cosmopolitan woman – a woman who loves fashion, but is not a fashion victim. Alexa Chung totally represents that vision. She is smart, sparkling, stylish – the ultimate embodiment of the movement and energy that are at the heart of Longchamp.
Following on from Paris and New York, the legendary resort of Saint Tropez was chosen as the ideal setting for the relaxed glamour of Longchamp’s Spring 2014 ready-to-wear collection. The beautiful late-summer light is captured to perfection by photographer Max Vadukul, who has shot two previous Longchamp campaigns. Alexa Chung brings her characteristic charm and freshness to the video, which are styled by Alexis Roche, and feature key pieces including sporty shorts, slip-on silk dresses and one of Longchamp’s signature coats in butter-soft leather. In addition, to spice up the
launch of the new campaign video, Longchamp has specially created a new
interesting online game:
Longchamp SS2014: 12-second Video Preview
From 27 January to 2 February 2014, all participants, who
can correctly arrange the 4 short movie clips in chronological order, may win a
piece of Le Pliage Cuir handbag in citron colour! The online game can be accessed from
The clue is out there and this yellow Le Pliage Cir could be yours...Happy playing!!!
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