ESTÉE LAUDER Introduces Double Wear Extreme Zero-Smudge All-Effects Mascara

ESTÉE LAUDER introduces Double Wear Extreme Zero-Smudge All-Effects Mascara. This latest and most dramatic Double Wear mascara provides it all length, volume curl and definition to even the shortest, most hard-to-reach lashes, for a wide, eye-opening look. Created for and tested on Asian women’s lashes, this luxurious and high-performing mascara takes lashes to new extremes. It combines the latest long-wearing, washable formula technology, with an advanced mini-molded brush design for a truly three-dimensional lash look with an amazing finish that won’t smudge and lasts up to 16 hours. The mascara’s new mini-molded brush was carefully designed to work with Asian women's eye shape and lash line, picking up even the straightest, shortest, downward lashes to define each and every lash for a panoramic finish that helps eyes look wider and fabulously fan-shaped. The brush’s hollow structure also enables quick loading on lashes as it continuously “feeds” the bristles’ base with a thin film of formula. This unique built-in reservoir system enables extended play in repeated application without the trouble of frequent reloading. The small, ergonomic brush design also makes it easy to reach the inner/outer corners and short, sparse bottom lashes for easily buildable, perfectly clump-free definition every time.