Prada opened a new store in Bangkok, Thailand, in the prestigious Siam Paragon mall. The new store, designed by Architect Roberto Baciocchi, occupies a total of about 300 square metres on a single level, and it carries the Prada ready-to-wear, bags and accessories collections for both women and men. The storefront opening on the inside of the mall features alternating light boxes and windows with polished steel profiles set in a black marble cladding. The entrance, located on a corner, interrupts this pattern and leads to the sale area.
The inside is subdivided in three polygonal rooms, defined by the elements that mark Prada's stores worldwide, such as walls covered in the traditional pale green cloth and carpet flooring alternating with the elegant black and white chequered marble floor at the entrance. The women's collections area is especially elegant thanks to the precious materials of the display niches, saffiano leather in cera colour and green fabric, large mirrors and smart polished steel and crystal display counters.
The men's collections area, characterised by rosewood and polished steel profiles, is embellished with castorino-coloured velvet seats and black saffiano and crystal counters.
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