As part of its 30th anniversary celebrations, Italian denim leader REPLAY presents a new global visual identity by unveiling its new-look Harbour City store in Hong Kong. The new-look REPLAY store fuses nature with Italian design excellence to create an exciting, unique customer experience. Realising the company’s philosophy of promoting eco-sustainability — which includes offering organic-cotton denim, using ozone-friendly denim washing machines and developing new denim treatments that produce vintage looks at low ecological cost.
The Harbour City store has been re-constructed using reclaimed timber and recycled wood walls, bringing nature indoors. Through the expert use of lighting and colour to create an inviting ambience, the 100-square-metre store reflects the symbiotic relationship between art and natural materials, which together deliver a strong aesthetic impact. The new-look visual identity features double-sided merchandising, which allows the REPLAY collections and retail journey to be visible from both the inside and outside. Passer-bys are given an insight into the life and lifestyle of each seasonal range, enticing them to enter the world of REPLAY. Inside the store, visual displays of clothes, shoes and accessories are mixed with home knick-knacks, books and vintage elements to reinforce the eclectic lifestyle element of the brand. Hong Kong’s Harbour City store location follows new store concept rollouts this year in London, Florence, Milan, Paris and Barcelona.
No comments:
Post a Comment