Jaeger-LeCoultre opens its new boutique at 1881 Heritage to celebrate the new milestone of the 178-year-old watchmaking leader. The brand has also officially launched the “Proto Zero” project, manifesting the brand’s philosophy and its’ strive for excellence with the meaningful cause. The ceremony was kicked off by a catwalk show demonstrating the limited edition watch of 200 pieces, Master Grande Tradition à Tourbillon 43 worth HKD 815,000, the Grande Reverso Lady Ultra Thin Neva worth HKD 1,610,000 and the Reverso Squadra Art Ice worth HKD 3,430,000 respectively.
The “Proto Zero” project was introduced with a selective number of “Proto Zero” watches from the limited-collection masterpieces of Jaeger-LeCoultre which will be exclusively sold through the newly-opened Jaeger-LeCoultre Boutique at 1881 Heritage, in which 10% of the sales will be donated to the End Child Sexual Abuse Foundation to protect children and youngsters under 18 from sexual abuse.
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