《Armani's New face @ Chater House》
The Armani Group presented their new face of Armani/Chater House, with its eye-catching exterior facade and a fresh store design, which includes a brand new restaurant and an exclusive lounge club with a glamorous celebration cocktail held recently. The Group’s first multi-brand concept store was opened on via Manzoni in 2000. Two years later, Armani/Chater House became the Group’s largest concept store after the inaugural boutique at Armani/Via Manzoni. Today, the brand’s series of concept stores also includes Armani/Ginza in Tokyo, Three on the Bund in Shanghai and Armani/Fifth Avenue in New York. Armani/Chater House excitingly brings together all the brands of the group under one roof, including the Giorgio Armani and Emporio Armani women’s and men’s fashion and accessories collections, Giorgio Armani Cosmetics, Armani Junior, Armani Fiori and Armani Dolci, as well as the restaurant, Armani/Aqua, and exclusive lounge, Armani/Privè, both of which opened in August this year.
Giorgio Armani has always personalised each of his retail destinations, giving them their own signature architectural style, taking into consideration the unique qualities of the cities they are located in. Therefore the new exterior facade of Armani/Chater House is strikingly in tune with the spirit of Hong Kong. A giant bamboo motif spreads over the entire 3 stories facing onto Chater Road – the use of LED backlighting accentuates the stylised lines of the gilt metalwork designs. The two new exclusive venues, Armani/Aqua and Armani/Privè, are located on the second floor of Armani/Chater House. They are the result of a close collaboration between the Armani Group and the Aqua Restaurant Group.