BURBERRY celebrates the opening of its new Canton Road store in Hong Kong by hosted a talk-of-the-town party. The event took place at a 16,000 square foot gallery in Kwun Tong, was attended by over 700 fashionable guests. Besides, British Burberry Acoustic band One Night Only performed at the event marking their first live performance in Hong Kong, followed by a performance by a local band~Rubberband. Digital Burberry content was streamed onto giant projection walls using state of the art audio and visual technology. The 5500 square foot store which opened in August, reflects the Burberry store design concept developed by Burberry Chief Creative Officer Christopher Bailey, featuring British materials and themes with external LED screen walls showcasing Burberry content. Surprise guests Maggie Cheung and Will.I.AM from Black Eyed Peas' appearance wow his fan while making his grand entrance to the party event.
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