《BOSS Black Opens @ ifc Mall》
HUGO BOSS celebrates its BOSS Black store opening with over 2700 square metre of retail space in ifc mall recently, featuring an absolute unique interior design and merchandising concept created exclusively for this location. The design brought out the refined touches that are consistently being communicated in HUGO BOSS world.
Inspired by contemporary architecture, the areas dedicated to menswear feature contrasting surfaces & high gloss furniture that set a sophisticated yet unpretentious mood which emphasizes the products to the fore and perfectly complements the elegance and luxuriance of the products. For womenswear area, the high lacquered magnolia wall and rich pure wool carpet evoke the sensual and distinctive feminine atmosphere for the discerning shoppers.