DAKS Grand Opening @ Elements Mall SS2012 Fashion Show

DAKS Celebrating the grand opening of its first concept store in the world at Elements and bringing all the timeless elegance and stylish simplicity of 50’s seaside fashion, a fashion show was presented with their SS2012 Womenswear Collection. “I am very excited to introduce DAKS’ new concept store at Elements in Hong Kong – in fact the first in the world! This new store will certainly reinforce our expanding efforts in Hong Kong and China. DAKS has always followed the philosophy of “Seeking Perfection” and making available our creations that are of “High quality and Fair Price”. Of course, while we uphold these principles of the brand, DAKS also continually looks forward to innovate and lead the trends, and with the new collection from Sheila, we are certainly doing that with our own dash of British-ness!” said Mr. Paul Dimond.
Designed by well-known Italian design company, Arcabi Associates Architects & Graphic Designers, the store is around 150 square metres in size adorned with the best original antique decorations from England, projecting a British vintage feeling coupled with a luxurious and comfortable atmosphere. Its world first concept store has opened a new chapter for the brand while the SS2012 Womenswear continues to excite with a basic yet elegant theme.

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