The Zegna road leads them to New York, where the Ermenegildo Zegna Group is expecting to be listed on the New York Stock Exchange. While the journey has always been more important than the destination at Zegna, they celebrate this moment with a brand-new signifier that pays tribute to the Zegna road. The road becomes their very identity. The history, the values, the intention are now stitched into the very fabric that bears their name. To mark this new era, Zegna logo is also updated in a modernised font that encapsulates their directional vision. This singular name Zegna celebrates the family heritage while looking forward with an ownable and tightly defined aesthetic and attitude. In this way, they celebrate a leap forward for the brand while upholding the enduring values of the Ermenegildo Zegna Group, led by Gildo Zegna, third generation of the family, as CEO.
The double-stripe signifier and new Zegna logo are set to be unveiled with a purposeful collection was launched on December 3rd: a collection that acclaims the outdoors and winter sports in a meaningful tribute to our routes and roots in the Piedmont mountains. A graphic representation of all they have done and set out to do, the vicuna-coloured signifier will weave through every collection they create and the new Zegna logo be the sign of the brand retail network to be globally completed within 2022.
As Zegna enters an exciting new chapter in our history, they continue along the same road that stretches back more than a century. Together, their road leads them to frontiers in fabric innovation, in corporate leadership and style of life.