he magic of the festive season, the alluring seduction of the night, and the energy of togetherness inspire the ETRO 2021 Holiday Campaign "ZODIACS UNDER THE SIGN OF ETRO". A hymn to life, friendship and freedom presenting ETRO’s new generation to the notes of the famous song "Zodiacs” by Roberta Kelly, in a unique atmosphere fusing fun, fashion and music to reflect the spirit of ETRO.
Directed by Tommaso Ottomano, the video brings to the screen an evening of celebration in a nightclub where the singer, played by Tina Kunakey, performs an unprecedented version of "Zodiacs" before a dancing crowd.
After the party, the protagonists leave the club to venture outside for an impromptu picnic under the stars, around a black Cadillac, using porcelain plates from the new "Boho Butterfly" capsule collection created in collaboration with Ginori 1735: a selection of table creations and decorative objects inspired by ETRO’s iconography.
All characters wear outfits and accessories defined by a multicolored explosion of Paisley motifs, floral prints, metallic effects and bejeweled details such as the cabochon studs applied on the new Crown Me bag.
The campaign is a hymn to the joy of living, an evocative and engaging narrative reflecting the authentic ETRO essence, with the enveloping spirit of the Holiday Season.