TOMMY HILFIGER Fall 2020 Menswear American Pioneers Collection
TOMMY HILFIGER Fall 2020 Menswear American Pioneers Collection celebrates the brand’s 35th anniversary by reinventing its heritage classics through the lens of an all-American kaleidoscope.
Traveling from the midwestern states of Colorado to Montana, the collection clashes a sartorial country aesthetic with East Coast, Ivy League prep. Bold stripes, color runs, color-blocking and heritage graphics take the collection from town to country. Vivid primary colors are grounded with seasonal earth tones, as seen across elevated button-up shirts.
Rugged classics put a modern twist on TOMMY staples through elevated textures, clashing tartans and rich, embellished crest artwork. Meanwhile, minimalist branding provides a more refined approach to seasonal core graphics.
At the season’s end, ranch renegades get a preppy makeover, taking hold in the form of seasonal wool plaids, cable sweaters updated with the TOMMY global stripe, and monochromatically-toned heather textures. As Fall comes to a close, the collection’s color palette darkens to blackened indigo, olive green, shades of grey and winter whites.