The New Collection befriends the unwanted and harnesses the impractical in an ode to regenerative design and environment. Old fabrics revive in new patterns, leftovers wake up in new styles. Nothing goes to waste, everything is transformed.
The Pattern is a paradoxical, loud, yet subtle, unruly, yet calm. The prints are digitalized motives of trees and smoke of a pyrography artwork made by local artisans. The inside and outside mingle, the concrete embraces the nature through forest-inspired prints and in accessories handbags that use tree branches for handles.
The Tailoring has shifted to explore more feminine direction. It is a nod to the history of Nehera that after streamlining the manufacturing of menswear tailoring, started the ready-made suiting for women in the late 1930s.