H&M introduces matching womenswear and kidswear collection at heads on a cosmopolitan trek with exotic palm tree prints, two-tone stripes and utilitarian touches the key to modern style featuring several dresses, tops, shorts, palazzos and jumpsuits. Light beige neutrals and deep greens dominate the main colour palette with complementary accent colours such as sunny yellow, pale blue and bright white. Sweetheart necklines and camisole straps are balanced by utilitarian details such as tie-ups, patch pockets and wooden or horn buttons. Breezy fabrics also emphasise the easy-going feeling of the collection, with linen/Tencel blends, cotton, bamboo jersey and linen jersey.
“When it came to create this laidback yet utterly chic mid-season collection for womenswear, we thought it would also be wonderful to have matching outfits for the kids. You can be decked out in identical white day dresses or coordinating separates, which is fun for everyone". says Maria Östblom, Head of design womens wear at H&M.