Roberto Cavalli SS2018 Advertising Campaign
Roberto Cavalli SS2018 Advertising Campaign is about empowered, conscious and dynamic femininity and celebrates women’s assertive sensuality with its Spring/Summer 2018 advertising campaign, the first developed by the brand under the creative direction of Paul Surridge. American photographer Zoe Ghertner lensed Dutch model Birgit Kos in the Californian Simy Valley.
The rawness of natural elements, such as dry grass, rocks and wood, creates an captivating contrast with the urban sharpness and elegance of the Roberto Cavalli SS2018 collection. Zoe Ghertner’s powerful light sensibility enhances the quintessential beauty of the feminine silhouette, highlighted by body conscious dresses with sheer inserts and ergonomic lines. Standing in front of a wall, seated on hay or laid down on grass, Birgit Kos always communicates that sense of energetic sensuality defining the Roberto Cavalli women, who are deeply aware of their unquestionable, natural strength. A focus is on accessories, including the sophisticated handbags, which reveals the upscale artisanal quality of the Florentine fashion house.
“For my first advertising campaign for the brand, I wanted to work with a all-female team, which could better interpret the fiercely independent attitude of the Roberto Cavalli woman,” said Paul Surridge. “We opted for an outdoor set and natural light to capture an unfiltered, spontaneous, unpredictable moment infused with powerful energy.”