MICHAEL KORS 2018 Lunar New Year Campaign
Michael Kors releases its 2018 Lunar New Year campaign, a refined celebration of the Year of the Dog. The content features delicate artisanal paper fretwork - an elegant nod to the Chinese art of paper-cutting combined with floral details inspired by products from the brand’s spring line.
The dramatic still life images highlight the cultural heritage of the holiday while still maintaining a modern, polished edge.
In keeping with the traditional hues of Lunar New Year, the campaign highlights the MICHAEL Michael Kors Cori bag in both red and gold, as well as the Sloan wallet.