DANIEL WELLINGTON opens its flagship store in Causeway Bay, Hong Kong recently. Known for its refined and minimalist design from Sweden, DANIEL WELLINGTON is loved by fashionistas worldwide for its classic and contemporary aesthetic design as well as the vibrant and energetic lifestyle as seen on social media.
This is DW's eighth store in Hong Kong, a world-renowned hub for international brands. Hong Kong singer, Jason Chan, was upon launch invited as the "Star Manager" of the day to provide an extraordinary customer experience for the opening event in which he engaged in person with eager shoppers and fans of the brand.
Infused with Scandinavian design, the design of the store aesthetics leads the mind to comfort, simplicity, and a sense of effortlessness. When entering the store, the warm lights let your eyes rest on the rich dark blue signature brand colouring and immediately takes your mind to a restful yet exciting place. DW's classic timepieces and accessories are neatly displayed, just waiting to be tried on. A modern style space rests in the corner for customers to fully experience the premium service and the pleasure of relaxation.