mylifestylenews

2017-01-09

SAINT LAURENT Spring 2017 Campaign Video

La Maison Yves Saint Laurent reveals its Spring 2017 collection with a short film by director Nathalie Canguilhem. Filmed in July 2016, the film depicts a road trip taken by Agnès, Vittoria, Danielle, Theo, David and Steffy along with American producer and musician Travis Scott. The vast landscapes and “Love” decorative architecture are evocative of Saint Laurent iconography, both past and present. Flirting with the elements and playing with fire, air, and the desert, these young people twist Newton’s laws and reinterpret the codes of the Maison by creating a style of their own. Music by Poter Elvinger. Discover the film on the @ysl Instagram account and at YSL.COM