SAINT LAURENT SS2021 #YSL37 BY ANTHONY VACCARELLO

SAINT LAURENT SS2021 

#YSL37 BY ANTHONY VACCARELLO

Art Direction: 

Anthony Vaccarello

Director: 

David Sims

Talents: 

Aylah Peterson

Justice Smith

Gauge Burek

#YSL

#SaintLaurent 

#YvesSaintLaurent 

@anthonyvaccarello 

@davidsimsofficial

DIESEL Presents “When Together” Advertising Campaign

DIESEL presents “When Together,” a short film featuring eight real-life couples physically and emotionally reconnecting in bliss following periods of absence from each other’s lives. Whether isolated from one another by walls, streets, borders, or seas, it is time apart that has fueled longing, desire and the subsequent ecstasy of being back together.

Throughout its 40+ year history, DIESEL’s boundary-pushing advertising has always sought to challenge the status quo by normalizing taboos, highlighting social or environmental injustices, or commenting on the absurdities of society and/or politics. Yet this is all done with the intent of demonstrating “successful living” even in the face of adversity. From 2020 into 2021 and against all odds - DIESEL continues to believe that the power of inclusion has outlasted the proclivities of exclusion. Since its inception, DIESEL has given a voice to people of all genders, backgrounds, races and experiences and this position spans across the globe.

In this new campaign, “When Together” emphasizes the importance of human connection after being deprived of it. The concept, its talent, and accompanying visual assets encapsulate one overarching thought: Being together is what makes life worth living. The still imagery and the corresponding film directed by documentary-maker Cheryl Dunn were shot on location in New York City, placing these eight partners in familiar settings and pointing the camera at their interactions and reflections on absence, desire and physical connection.

Something captured here through DIESEL’s daring lens: real, raw and intimate. Combined, they embody every form of love. “When Together” is the first campaign formulated under DIESEL Creative Director Glenn Martens. Deep down, it’s about looking forward to a world in which true connection may occur once again, without fear and without angst.

The film aspect unifies these narratives, highlighting the common threads that became apparent during our collective time of isolation and the importance of human connections needed to repair the damage. Dunn took great care and patience in her casting and visual approach; she strived to capture humanity at its most authentic interchanges, including when it gets messy, or wet, or entropic.

Additional short films will highlight zoomed-in “first again” experiences—the first touch, the first conversation, and the first moment of closeness after what we’ve been through. To continue the story in a digital context, archival capsules featuring memories from each couple will be shared on DIESEL's social media channels.

“Diesel, for me has always stood as a radical player with its blunt honesty and its sense of fun. Its unique voice has made it an undeniable icon in culture. I want to celebrate Diesel’s founding values and restart by building bridges through a message of hope, optimism and inclusiveness. We really are working for a better future,” says Martens.

The overall creative concept and execution was overseen by The Sunshine Company.

Director & Photographer:  
Cheryl Dunn
Production Company: 
Alldayeveryday
Post-Production: 
Exile 

Salvatore Ferragamo SS2021 Advertising Campaign

Salvatore Ferragamo SS2021 advertising campaign is a masterpiece of suspenseful refinement. Cut directly by Oscar-nominated director Luca Guadagnino from his atmospheric collection film, the portfolio of stills and short video curated by Guadagnino alongside Salvatore Ferragamo Creative Director Paul Andrew draws from the Alfred Hitchcock inspired film, set in Milan, that was shown before the fashion show in September 2020. Conceived as both an homage to Hollywood - the site of the founder’s first success and to Milan - the location of 21st Century Salvatore Ferragamo’s fashion expression - the campaign combines the heritage of artistic artisanship and technical innovation.

Guadagnino’s ensemble is Mariacarla Boscono, Maggie Cheng, Jonas Glöer, Samer Rahma and Anok Yai. The alchemy of the director's eye brings them together in a series of meaningful mise-en-scenes that are ripe with intrigue and suspense, and in which Paul Andrew's beautiful Technicolor hued-designs co-star.

The monocolor slingback VIVA, reborn F-wedge, and mens’ Gancini driving shoe serve as footwear foundation for powerfully co-ordinated ready-to-wear looks in femme fatale black nappa, powder blue chambray tailoring and heriocally perforated white leather jacketing for men.

Strikingly luxurious bags punctuate provocatively throughout: key cameo players include a new top-handled Trifolio bag, unexpectedly accessorised Studio bags, and a striking new cylinder-shape bag in Technicolor yellow that homages Tippi Hedren’s fateful prop in Alfred Hitchcock’s “Marnie”.

Paul Andrew said: “Luca and I spent several hours going through the film we made for this collection frame by frame. It was a fascinating process that reminded me of pulling apart a made garment or vintage shoe to discover the secrets of its construction.

What we discovered was that the stills - when we found the perfect moments of light, angle and focus - invited you to dwell on the qualities we’d worked to explore in the film; the texture and boldness of the collection, the interplay of the aesthetics between the construction of the accessories and the architecture of Milan, the impact of the Technicolor palette, and the mystery of the characters’ motives. We hope this portfolio will entice the onlooker to imagine themselves in this suspensefully chic milieu and to see themselves wearing Ferragamo as the stars of their own intriguing life stories”.

Behind the scene 1

Behind the scene 2

Behind the scene 3

Michael Kors Spring 2021 Ad Campaign

Michael Kors Spring 2021 ad campaign for MICHAEL Michael Kors and Michael Kors Mens, starring Bella Hadid, Mayowa Nicholas, Heejung Park and Salomon Diaz in a short film by famed music video director Matty Peacock, and still images by New York photographer Jason Kim.

The new campaign reimagines the brand’s jet set roots for the current times. Borrowing legendary editor and fashion icon Diana Vreeland’s famous line, “the eye has to travel,” we focus on those elements of travel adventure, exploration and a new perspective that are experienced even when staying close to home. Throughout the video-driven campaign, we rediscover New York City through the daydreams of quintessential jet-setter and supermodel Bella Hadid. From the Empire Diner to The American Museum of Natural History, to Central Park and breathtaking views of the New York Harbor, the campaign opens the door to some of New York’s most iconic sights.

“As Diana Vreeland famously said, ‘the eye has to travel’ and during these times when we might not be able to experience new destinations, we have to find other ways to change our eye and imagine different possibilities,” says Michael Kors. “Whether it’s looking back at old photos, flipping through a travel book or visiting places in your city or neighborhood, we all need that momentary escape to decompress and feel inspired.”

For MICHAEL Michael Kors Spring 2021, the looks blend on-the-go cool with city polish. Splashes of color pop against laid-back denim, chic outerwear and bold stripes. When it comes to accessories, the campaign spotlights the brand’s Signature logo. The Slater crossbody bag is featured in vanilla Signature logo with clementine orange trim. The iconic SoHo chain handbag is also highlighted, styled in fresh seasonal colorways and updated with glamorous metal studding.

This season, Michael Kors Mens offers the ultimate in city-sleek polish with sporty separates, striped Signature logo accessories and luxe sunglasses.

MOISELLE Resort 2021 Collection

MOISELLE Resort 2021 collection is composed of four themes: Under the Sea, Cowgirls Band, Colourful Amazon Fantasy, and Minimal. The collection reflects the essentials and the simple, and is also full of aristocratic texture, which will become everyday joys and the richness of nature, and easily and happily convey the summer atmosphere.

Under the Sea

Natural elements are the source of inspiration for the design, taking the ocean as one of the themes, the main tone ranges from dark blue to light blue, matched with sequins and other costumes, shaping the glint of sunlight like the sea reflecting the sun, aiming to bring a unique experience of leisure and gorgeousness.

Cowgirls Band

The image of the western cowboy and American style are inseparable, matching with cowboy boots in a bohemian style to create a gorgeous rock style fashion for young and lovely girls, surrounded by earth tones, prints, flannel, embroidery and the key item – shorts.

Colourful Amazon Fantasy

With pastel colour as the one of main theme, the whole theme is created with distinct gradations that refined the pastel color to the papery and ubiquitous everlasting, the colour from pink to red exudes coquettish charm.

Minimal

Minimalist styling, promoted from prosperity to simple and practical fashion, bringing completely different new themes, from style to colour, such as White Minimalism, Black and White Classic, and Navy Sailor came up with a simple word, the most basic luxury is simplicity.

HERMÈS Presents ROUGE HERMÈS SS2021 Limited Edition Collection

Beige Ebloui, Rose Oasis, Corail Aqua... A new collection of three limited-edition lipsticks, three beauty objects lacquered for this one season in vibrant, sunny colours. Fleeting idylls, polychrome visions along a white-hot road. Canyon colours, a blissful moment of escape, energy in abstract form. Fragments of molten yellow, pink, turquoise and coral. A dream streaked with light. The sparkling vibrancy of a road trip punctuated by mirages. Oases, cacti, and dunes as far as the eye can see. With a counterpoint of mineral notes borrowed from wide open spaces where beige, sand and ochre stretch out across the horizon, when the gaze becomes one with the vastness of the day. When the sky traces lines of surreal chromatic vibrations. A radical aesthetic that is at once pure and energetic, modernist and sensory, where colours, like melodious notes, compose bursts of optimism and light. With their shimmering satin finish, the three lipsticks release colour. These three radiant shades enhance the luminosity of the lips like reflections on water, like tremblings mirrored in the golden light of day. The objects in the SS2021 Rouge Hermes Limited Edition collection are refillable. This possibility adds a sustainable dimension to their unique temporal presence. 

BEIGE EBLOUI: 

The vibration of sand richly warmed by the sun, an amber caress on the lips.

ROSE OASIS: 

Neither quite fuchsia nor quite magenta, an exalted pink, part bougainvillea, part succulent plant.

CORAIL AQUA: 

A divine dip in a turquoise pool, the shimmering glow of a bright and intense vermilion.