2014-06-03

Ermenegildo Zegna Couture @ FW2014 Advertising Campaign


Ermenegildo Zegna Couture FW2014 advertising campaign continues the evolutionary shift of Ermenegildo Zegna Couture with crescendoFollowing the same four consecutive image layout as the previous campaign, the new Zegna images narrate, with detached eyes, a world of reference that it’s shaping; A new leader, a man with charisma, not necessarily connected with the culture of business, but that influences decisions and leads projects to completion. A man at ease in the circles where he operates.


In SS2014, with the introduction of the ’éminences grises’, the man in grey, as a symbol of the Zegna man of excellence, this season is multiplied and reinforced, with his usual formal elegance; the new universe of luxury tailoring is interpreted in the art photography of Inez & Vinoodh and the protagonist, actor Sam Riley.


A set designed with a minimalist decor gathers in one room, eight men in grey; on the background a map of the world, the world of menswear, of which these are the leaders.  In some takes the actor is shot alone, confident in his elegant sportiness, one of the themes of next winters collection. In other shots Riley is photographed in contrast surrounded by others, maintaining the focus on himself, his new elegance and the leadership of the Ermenegildo Zegna Couture menswear message under the creative guidance of Stefano Pilati.


Credits:

Photographed by: Inez & Vinoodh

Creative Concept by: Stefano Pilati

Art Direction by: Giovanni Bianco

Talent: Sam Riley


Benefit Introduces They’re Real! Push-Up Liner


Benefit introduces its latest beauty breakout they’re Real! Push-Up Liner in Hong Kong recently. The venue was transformed into a prison to celebrate the global launch of the new innovative eyeliner. 


Hot sexy policemen and exotic dancing performers was part of the fun prior to the product presentation and by exploring all themed prison cells, consisting of a “cloakroom”, a “mug shot” cell, call girls walking and posing, an edgy and bold wall illustrator Caro To featuring They’re Real! on the wall and make up stations.


The venue was heated with much different from the rain coat needed temperature outdoor. The real technology behind the new innovative product was explained and a make-up demo was held by presenting different looks with they’re Real! push-up liner.



It's been three years since Benefit Cosmetics launched their phenomenally popular they're Real! mascara.


 With the new they’re Real! push-up liner, a huge buzz is much anticipated when it hits all counters on June 27, 2014 worldwide.


Jaeger-LeCoultre @ “Tribute To Duomètre” With Brand Ambassador Clive Owen


Jaeger-LeCoultre presents “Tribute to Duomètre” at 1881 Heritage Boutique with its brand ambassador and the icon of elegance, Clive Owen in the flagship store in Hong Kong. Owen's discrete yet charismatic elegance is in perfect harmony with the Duomètre collection. A true expression of the savoir faire of Manufacture Jaeger-LeCoultre, Duomètre collection associates technical performance, aesthetic innovation and simply beautiful watchmaking.


A legendary ancestor of Duomètre collection - a historical pocket watch from 1880s is also showcased in Hong Kong for the very first time, revealing the original inspiration for the remarkable Dual-Wing design. Since the brand’s inception 181 years ago, the quest for precision and reliability was the driving force and inspiration behind the efforts of the watchmakers of Jaeger-LeCoultre. With each new invention the Manufacture could build upon the know-how gained through the design and production of some of the most astounding movements in the history of Swiss watchmaking. As a worthy heir to all the watches born within the Manufacture since 18 , Duome tre has in particular drawn inspiration from the history of chronometry, or precision timing, a field in which Jaeger-LeCoultre has distinguished itself right from its founding.


Drawing inspiration from this historical chronometer with two barrels , the Duomètre line was based on a novel watchmaking concept: the Dual-Wing. Two distinct watch mechanisms, one for accuracy and the other for an additional complication, are synchronised by a single regulator. Each of these mechanisms has its own source of energy. This new principle ensures accurate chronometer function without the need to forgo the use of one or two complications. The unique technical nature and distinctive styling of the patented Duomètre system clearly place it in the most exclusive echelons of watchmaking fine art.


For the newly developed Dual-Wing movement, Jaeger-LeCoultre has once again left the beaten paths in order to invent a completely new movement design that focuses on the issues of accuracy for mechanical watches with complications. In a traditional complication wristwatch any function not constantly attached to the going train makes the watch’s rate deviate upon its activation: a chronograph as it is switched on, a repeater while ringing or even a calendar function that couples just once a day into the running movement – each leads to a drop in the amplitude of the balance wheel, and a deviation in timing, as they absorb power for their own requirements. Those amplitude-changes, summed up in the course of weeks, lead to an intolerable inaccuracy in the measurement of time.


To bypass this problem, the Duomètre watches feature two independent watch-mechanisms within one calibre: one going train is serving the measurement of time and the other the operation of the complication  with both being synchronized through the jumping seconds hand mechanism, the so-called “Seconde Foudroyante”. This shared regulating organ ensures chronometer-worthy precision without interruption as no complication is coupled into the gear train of the timing device.


“I have been wearing Jaeger-LeCoultre watches for many years now and have always been a fan of the brand. The level of the craftsmanship is so impressive: the ethos of the company with their attention to detail make these watches very desirable. I always wear my Duomètre à Chronographe in platinum and it feels right! ” said Owen.

Kendall Jenner in Longchamp


Kendall Jenner in Longchamp Spring 2014 collection's linen playsuit and the brand new Autumn 2014 Le Pliage Heritage handbag at the Martinez Hotel during the 67th Cannes Film Festival.

Photo credit : ABACA Press

Michael Fassbender in Giorgio Armani @ The X-Men of Future Past Premier


Michael Fassbender wore Giorgio Armani while attending the premier of <X-Men of Future Past> in New York recently.

2014-06-02

Have A Good Dragon Boat Festival 2014


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