Bell & Ross Presents The New Limited Edition of BR 05 Artline Dragon Watch

While the Maison has built its reputation on producing efficient instrument watches designed for professionals, Bell & Ross has never held back from giving free rein to creativity. This is the BR 05 Artline’s mission: a unique variation within the BR 05 line allowing for a freer range of artistic expression. The Maison aims to offer watches with ornate finishes: an ambition clearly expressed in the version embellished with gadrooning. “We wanted to launch a watch that was dressy and decorated. The BR 05 had potential, with a case with ample space for embellishment”, Bell & Ross’ Creative Director Bruno Belamich noted at the launch of the first Artline model.

2024 will be the Year of the Dragon. According to Chinese astrology, those born under the Dragon have a character that is active, strong-willed, confident, enterprising and lucky. The new BR 05 Artline Dragon watch takes on this bold personality, with exclusive laser engraving reminiscent of a tattoo.  Now, Bell & Ross is going further. Part of the Maison's philosophy is pushing one's limits. The BR 05 Artline Dragon moves into a whole new field by adopting graphic codes linked to the art of tattooing. Playing on light and shadow through the relative fineness and thickness of each stroke, this line work is crucial to transcending the realm of drawing to that of a metal tattoo.

Designed to celebrate the strong symbolism of the Chinese dragon on the advent of this new year, the BR 05 Artline Dragon is deliberately created as a rare piece – not only because of its character, but also the complexity of its design. This exceptional timepiece will only be produced in a limited edition of 99 pieces. The BR 05 Artline Dragon is on sale exclusively in Bell & Ross boutiques and e-boutiques.

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