VERSACE x Lily James AW2022 Advertising Campaign
Versace AW 2022 advertising campaign sees Lily James with the new Greca Goddess bag; the actress interpreting a Versace goddess in images from well-renowned photographers Mert Alas and Marcus Piggott. As in her films, where she has played roles from headstrong princesses to sex-symbols, Lily James’s impulsive and daring attitude is the epitome of Versace confidence. Lily is seen as equal parts mythological deity and contemporary rebel as she wears new season latex ready-to-wear in a campaign that clashes classical culture with empowered seduction.
Versace Men’s proposal of a modern opulence is visually clear, with the ornate flourishes of the classical surrounding contrasted with the collection’s contemporary content.
The Greca Goddess line of bags is introduced for AW2022. Very Versace contrasts within the campaign imagery fully reflect the new bag and its juxtaposition of rich craft and elegance with a totally contemporary and new energy.