MARNI opened its newest store at SOGO Causeway Bay recently offering a radically new interpretation of the house’s codes, which engages visitors in a sensorial path that allows for discovery, pleasure and culture. Developed by Creative Director Francesco Risso together with the in-house architecture team at MARNI, the boutique is conceived as a creative hub where fashion design, interior design and creativity converge.
Colour is a tangible visual presence, in accord with MARNI’s colourful DNA. While the mirroring effect is obsessively perpetrated, creating an engaging system of visual multiplications, colour takes a new direction here, appearing as an unremitting, sharp sign. In a resolute departure from past projects, an emblematic shade of ultra-marine blue is introduced as the only chromatic accent, emphasizing the interplay of clarity and boldness. Concrete finishing tiles flooring with gradient blue carpet are juxtaposed with reflective walls clad in bevelled silver mirror ceramic tiles, creating a contrast between solidity and refraction, between the sinuosity of MARNI’s signature hanging rails and the imposing presence of colour.
The space relies on a rigorous vocabulary of unremitting architectural elements, setting the tone and defining the frame. The degradè carpet in a trapezoidal surface that punctuates the floor, introducing a softer element to the otherwise radical architectural lexicon. The 59-square meter boutique offers Women’s ready-to-wear, handbags, shoes, bijoux and eyewear collections, welcoming visitors into an immersive customer experience and readdressing the traditional interpretation of retail shopping. At the centre of the boutique L shaped display platforms of silver mirroring ceramic tiles which contain seats with blue pelouche cushions, creates a lounge area in the centre of the space. Bags and accessories are presented on the central and frontal wall on glass shelves with polished stainless-steel frame. Through the introduction of this new store concept, MARNI highlights the will to redefine the luxury shopping experience, reaffirming the brand as a creative playground holding a constant dialogue with art.
Post a Comment