Introduced for 2021, the Core collection is a seasonless permanent collection of new and iconic styles that lay the foundations for a modern accessory wardrobe addressing every function from day to night, formal to casual, city to beach. Defined as three distinct design pillars embodying the creative essence of the brand – Pearl, Crystal and Monogram. The Core collection offers signature glamour every day – anytime – anywhere.
CRYSTAL
The Crystal has been with Jimmy Choo since the very beginning – it underscores Jimmy Choo’s multi-faceted identity, the brand as a jewel in and of itself. Capturing light, refracting, reflecting, crystal is like a self-contained spotlight. The signature C shaped Crystal buckle is played with for evening and for day, existing 24/7 in the wardrobe of the Jimmy Choo muse.
The Crystal has been with Jimmy Choo since the very beginning – it underscores Jimmy Choo’s multi-faceted identity, the brand as a jewel in and of itself. Capturing light, refracting, reflecting, crystal is like a self-contained spotlight. The signature C shaped Crystal buckle is played with for evening and for day, existing 24/7 in the wardrobe of the Jimmy Choo muse.
PEARL
The timeless elegance of the Pearl is modernised in exaggerated proportions punctuating product in playful applications including heels, flats, sandals, handbags and clutches.
MONOGRAM
A 21st century emblem, the Monogram is a celebration of the identity of the brand. The interlinked JC logo has evolved into a signature repeat print. Explored through techniques of jacquard weaving and embossing on leather, giving a confident and elevated hallmark across both casual and formal styles.
A 21st century emblem, the Monogram is a celebration of the identity of the brand. The interlinked JC logo has evolved into a signature repeat print. Explored through techniques of jacquard weaving and embossing on leather, giving a confident and elevated hallmark across both casual and formal styles.
“To me, glamour is an attitude, a sense of confidence that’s not limited to a time or a place. The Core collection pinpoints the fundamental visual DNA of our brand with three distinct identities that we will reinforce and return to every season. A distillation of our essence. It’s who we are. The Core Collection offers glamour every day – anytime – anywhere.” Sandra Choi, Creative Directorted throughout 24 hours of style.
New styles will be added and evolved each season, refining and defining a vocabulary of future classics making it the definition of a 24/7 assortment. To launch The Core Collection, the campaign presents the versatile personalities of the Crystal, Pearl and Monogram pillars in a series of confident, glamorous and playfully daring poses. The accessories are the lead protagonist documented throughout 24 hours of style.
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