The international Red Dot design competition, based in Essen, Germany, honours outstanding designs in the categories Product Design, Brands & Communication, and Design Concept year after year and has become established around the world as a coveted quality mark. More companies and studios have taken part in this year’s edition than ever before. The Rado brand is therefore all the more delighted to be able to add a further important design award to its CV. An overview of the award-winning model can be found on the Rado website.
The True Square x Tej Chauhan is proving itself to be a worthy award winner, which epitomises Rado’s design and material expertise. Its design is inspired by the timeless future visions of pop culture. The basis for Tej Chauhan was our ground-breaking True Square – the first square watch made from high-tech ceramic, whose flowing shapes are created using injection moulding. The high-performance material is presented here in matt yellow – a colour that poses a real challenge during manufacturing – and is complemented by a bracelet consisting of cushion-like leather elements. Silver-coloured, white, blue, red and orange elements stand out against the matt black background on the dial. The watch is driven by a Swiss-made automatic calibre with up to 80 hours power reserve.
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