mylifestylenews

2021-05-31

RADO x Tej Chauhan @ Red Dot Award For The True Square

RADO presents this year’s Red Dot Award and will use this as an incentive to continue to live up to its reputation: creating designs that break new ground with unrivalled materials. Design has always been a key part of the Rado DNA. The Swiss brand is thus particularly delighted that the True Square x Tej Chauhan has been presented with the Red Dot Award in the Product Design category. The colourful timepiece, the result of a collaboration with industrial designer Tej Chauhan, picks up on the futuristic visions of pop culture with the means of a true “Master of Materials”.

The international Red Dot design competition, based in Essen, Germany, honours outstanding designs in the categories Product Design, Brands & Communication, and Design Concept year after year and has become established around the world as a coveted quality mark. More companies and studios have taken part in this year’s edition than ever before. The Rado brand is therefore all the more delighted to be able to add a further important design award to its CV. An overview of the award-winning model can be found on the Rado website.

The True Square x Tej Chauhan is proving itself to be a worthy award winner, which epitomises Rado’s design and material expertise. Its design is inspired by the timeless future visions of pop culture. The basis for Tej Chauhan was our ground-breaking True Square – the first square watch made from high-tech ceramic, whose flowing shapes are created using injection moulding. The high-performance material is presented here in matt yellow – a colour that poses a real challenge during manufacturing – and is complemented by a bracelet consisting of cushion-like leather elements. Silver-coloured, white, blue, red and orange elements stand out against the matt black background on the dial. The watch is driven by a Swiss-made automatic calibre with up to 80 hours power reserve.

1 comment:

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