Tiffany & Co. unveils the latest chapter of its “Believe in Love” campaign, which introduces the new Tiffany True engagement ring. Tiffany True features a subtle “T” detail and a new innovative white diamond cut, making it a modern expression of the classic engagement ring which the house introduced in 1886 with the original Tiffany® Setting.
The newest campaign film captures the intimacy between two people, and the Tiffany True engagement ring as a symbol of their bond. Launched across Tiffany & Co. digital and social media channels and in select publications globally, the black and white campaign echoes the emotional connection of how true love feels.
Tiffany & Co. promotes love in all its forms. This year, Tiffany continues in pursuit of their Believe in Love campaign, and deepens its meaning. In addition to the love between couples, Tiffany celebrates the precious love between family, friends, and also affinity towards nature and animals.
Tiffany also extends the idea behind its previous campaign by inviting ordinary people from different backgrounds and cultures to demonstrate that different values do not diminish or lessen relationships; the power of love is always the deepest bond between any two people. “Modern love is personal. Small moments between two people are what create true intimacy. As a brand we understand the authentic connections that lay the foundation for enduring love,” said Reed Krakoff, chief artistic officer, Tiffany & Co.