Bold By Nature
Marimekko SS2019 Collection
Marimekko SS2019 ready-to-wear collection also marked the introduction of Marimekko’s annual theme for 2019: Bold by Nature.
In 2019, the design house explores different interpretations of boldness and empowerment through joy and self-expression.
The SS2019 collection celebrates the original idea of Marimekko – meaning 'a dress for Mary' – with focus on archive-inspired liberating and romantic summer dresses.
More than six decades after Marimekko’s founding, the story of the dress, reflecting the spirit of the time, continues to encourage women around the world to boldly express their personality through their choice of attire.
Vikuri – A Brand New Print As An Encouragement Of Freedom And Change.
The modern silhouettes of the collection have been skilfully paired with Marimekko’s renowned floral patterns, highlighting the design house’s art of print making.
New organic prints create a playful dialogue with distinctive and graphical archival patterns designed between the 1950s and the 1980s.
The season’s colour palette combines grass green with bright red, and monochrome pieces provide a peaceful contrast to the blooming prints. Vikuri, a brand new print is created this season.
The scattered flowers evoke summer and freedom and encourage women to take a chance and depart from familiar paths.
Most of the patterned woven fabrics in the collection have been printed at Marimekko’s in-house factory in Helsinki, where around a million metres of fabric are printed every year. The printing mill serves both as a factory and as an innovative hub for Marimekko’s creative community.