《Dr. Martens @ SS2012 First And Forever》

Dr. Martens SS2012 First and Forver collection found itself adopted by subculture, rather than a footwear company that was marketed to youth culture. This genuinely organic success has manifested itself over fifty years through an on-going re-invention of the brand by generations of tribes. That combination of a grass- roots legacy and an innovative future is reflected in the new SS2012 collection, offering the consumer a captivating blend of contemporary innovation underscored by classic styles.
That spirit of innovation is complemented by a diverse range of styles which each serve to push the boundaries of the brand’s accepted identity. All products are proudly modern, yet delivered with a respectful nod to classic moments in time, rather than a suffocating obsession with the past. There are contemporary reinventions using modern leathers or materials; and finally there are surprising styles which are unashamedly breaking new ground.
The quality Windsor collection takes classic styles and colours but boldly updates them with a distinctly fashion-oriented edge. So the Alfred shoe and Barrett tassel loafer sees both classic styles sleekly up-dated, both on off-white outsoles for summer. A new leather welt is found on all Windsor styles, and the Chera Wax canvas supplied by the British Millerain Co. Ltd. further fuels the sense of updating and refining established classics. The classic 3-eye shoe is revitalised with a choice of three vibrant colours of the soft and pliable Cartegena leather, which is reassuringly comfortable and light, yet adds an intriguing matt finish and powdery richness to the famous design. Florals are synonymous with both Dr. Martens and the long-standing personal customisation of our footwear is a crucial part of the brand’s personality. For Women, we introduce a Victorian Flower print on a very seasonal denim background. For both sexes, a classic 3-eye shoe in a Needlepoint tapestry offers a dandyish and bold choice.

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