《PRADA Uomo @ SS2012 Ad Campiagn》

Actor Michael Pitt is re-modelled as a Golden Age of Hollywood studio icon in this striking series of performative portraits for Prada’s SS2012 menswear campaign. The brooding star of Martin Scorsese’s prohibition-era television epic Boardwalk Empire and Bernardo Bertolucci’s The Dreamers explores the language of male role models from the rock star to the playboy, from the self-reflective introvert to the engaging and humorous farceur.
These cinematic codes are revealed as the many sides and moods of Michael Pitt as well as the many aspects of men living in a post-modern period of extended leisure and work culture. Contemporary men work when they play and play when they work – the boundaries are no longer clear – as the campaign’s simple props and gestures emphasise. Shot by world-renowned fashion and portrait photographer David Sims, the images are presented in rich tones and deeply saturated colours echoing 1950s studio portraiture, and subtly referencing the celluloid iconography of the Prada SS2012 womenswear campaign.

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