VALENTINO 2017 Pre Fall Fashion Show

 VALENTINO 2017 Pre Fall Fashion Show held in New York City is about  evolution encourages optimism, which in turns fills itself with romanticism. The resilient spirit forges itself on the situations, following opportunities, sculpting and fortifying its identity.

For how radically different, all authentic gestures speak the same language: human. Moments and people coincide. All alike, all different, and vice versa.

Elements of a wardrobe, in a blend that never repeats because individual: the shirtdress, the flared skirt, the sweater, the coat, the gloves, the boots. The signs integrate, maintaining their essence to discover themselves stronger.

To go out during the day, bringing along the swing on the surface, the jazz in the mix and the rhythm in the colors. Flowers as a synonym of optimism, or better delicacy that withstands even when it seems to dwindle.

To define the waist, up high, or to let it flow: points of view which create ways of presenting and being oneself. The embroidery as a sign that moves and makes one live, following the visceral urgency of decorating, transforming, of taking possession.Aesthetic becomes political, with grace, celebrating a plurality that unites individuals and fortifies them so that they are not denatured.

An America everyone dreams of: hope in mind and on the body.

Ermenegildo Zegna AW2017 Chapter for ‘Defining Moments’ Advertising Campaign

 Ermenegildo Zegna AW2017 Chapter for ‘Defining Moments’ 

Advertising Campaign

Ermenegildo Zegna unveils the second chapter of its global ‘Defining Moments’ campaign starring Robert De Niro and French choreographer and dancer Benjamin Millepied. Recognized as one of the greatest actors of our time, Robert De Niro needs no introduction. Benjamin Millepied, on the other hand, has spent most of his life outside the Hollywood spotlight. After a successful career dancing in some of the world’s most prestigious ballets, he founded the LA Dance Project and was the Director of Dance at the Paris Opera Ballet. Millepied also received international acclaim for his choreography in The Black Swan. He also had a leading role in the film, playing the Prince opposite Natalie Portman’s Swan.

Millepied and De Niro possess an affinity that transcends age and heritage, both share a love for New York, a natural penchant for elegance and an inner strength that permeates their characters. Together in the city that never sleeps, Alessandro Sartori, Artistic Director for Ermenegildo Zegna, and film-maker Francesco Carrozzini initiated a dialogue with De Niro and Millepied.  The two performers share their passions, values and moments that are now seen as milestones of their careers. De Niro and Millepied engage in an intimate conversation about life, artistic expression and unique defining moments. De Niro discusses his love for a city unlike any other; a city where freedom reigns and dreams are realized. Millepied naturally concurs. He came to New York years ago to follow his dreams and is still struck by its rich culture and vibrant sense of opportunity. Amid an insightful interplay of ideas and experiences, De Niro and Millepied contemplate the demands of their respective trades, the marked differences between them and the power of creative spontaneity.

First introduced for the SS2017 season, the AW2017 campaign represents an evolution of the acclaimed Defining Moment’s omnichannel initiative, which reflects the emotion and community-centric voice that Ermenegildo Zegna has authenticated through its brand statement.  Along with this second phase of the global campaign, the Defining Moments platform on zegna.com will feature conversations from successful individuals of different ages and cultural backgrounds from different parts of the world.

Emilio Pucci 2017 Pre Fall Collection

Emilio Pucci 2017 Pre Fall Collection is continuum. The present time dialogues with history to project it into the future. The Pucci values, reaffirmed here and now: dynamism, simplicity, the good life of moments spent in beautiful places, sports. Color as a language: pure, vibrant, personal, instinctive. 531 Iris, 497 Rope, 374 Geranium, 278 Moss, 537 Plum, 602 Olive, 467 Burnt, 224 Capri, 503 Yellow, 97 Red, 395 Peony, 325 Baby pink, 100 Optic white, 507 Green, 999 Black, 447 Petrol blue.

The trench coat. The cape. The zippered jumpsuit. The sweatshirt. The jogging pants. The miniskirt. The trousers cinched at the waist.

Elements to mix in individual combinations. Jersey, velvet, devorè velvet. Essential forms which are molded, pulled and draped on the body. Asymmetries.

Wool crepe, satin, lasered cady, quilted nylon, hammered silk. Surfaces that give a new context to the staples of a globetrotter’s wardrobe.

 Frills, trench coat buckles: off-kilter details that define a new balance. Optical prints. Waves, flowers, gardens.

The Pucci codes, NOW. Decisive, strong, fast femininity.

CALVIN KLEIN 205W39NYC Fall 2017 Global Advertising Campaign

CALVIN KLEIN 205W39NYC Fall 2017 

Global Advertising Campaign

CALVIN KLEIN 205W39NYC global multi-media advertising campaign features the debut CALVIN KLEIN 205W39NYC collection by Chief Creative Officer Raf Simons. Shot by photographer Willy Vanderperre, the visually striking campaign presents a cast of 22 models shot against a series of billboards that feature images from last season’s CALVIN KLEIN: American Classics campaign.

The billboards of the previous campaign which include works by artist Andy Warhol were erected in the California desert in the days leading up to the shoot. The campaign is a study in art and artifice, of the real and the imagined, the mannered world of high fashion combined with a sense of the everyday. Ultimately, the campaign explores the cinematic and romantic outsider’s view of America, something of a dream world that has become concrete for Chief Creative Officer Raf Simons and Creative Director Pieter Mulier.

With over 850 million impressions planned across 22 global markets with an integrated media mix, this campaign will deliver on the continued evolution of CALVIN KLEIN under Simons. The brand will be featured extensively in fashion and lifestyle publications around the world during September’s fashion-focused issues. The re-appropriation of the successful American Classics campaign will come to life in large format and high impact outdoor in key locations such as New York, Paris, Brussels, China, Korea and Hong Kong.

The Fall 2017 CALVIN KLEIN 205W39NYC collection featured in the campaign is a mix of marching band uniforms, plastic coated protection, power broker tailoring, antique handcrafted quilting, workwear, and western wear. The line also includes the introduction of CALVIN KLEIN JEANS ESTABLISHED 1978, a new designer denim line that will be housed under the CALVIN KLEIN 205W39NYC business.

Pieces throughout the line are emblazoned with an exclusive patch that features a silhouette inspired by the iconic Richard Avedon image taken of actress Brooke Shields for Calvin Klein Jeans in 1981. The memorable campaign image debuted shortly after the launch of the Calvin Klein Jeans brand and the concept of designer jeans – in this way, CALVIN KLEIN JEANS ESTABLISHED 1978 celebrates both the history of the brand and its future.