Chloé SS2022 Advertising Campaign

Chloé SS2022 advertising campaign transports you to the sun-drenched beaches of Mexico. With the introduction of Chloé Craft, which sees the Maison increase the number of its products handcrafted by independent artisans; 58% of the collection made from lower-impact materials, and several collaborations with social enterprises, that love encompasses both people and the planet.  The collection is “all about love.”

Lensed by photographer Zoë Ghertner on Playa El Tecolote in Mexico, the shoot was styled by Camilla Nickerson and art directed by Peter Miles.

The campaign features dresses constructed using tubular laces made from deadstock printed silk, which have been macraméd together by World Fair Trade organisation guaranteed member Akanjo; ponchos hand painted with indigo stripes, and the Edith bag in multicolour patchwork amongst other designs.

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