mylifestylenews

2018-04-02

KENZO SS2018 Advertising Campaign


 The KENZO Move is back for 2018 with a burst of multicolored freshness, and new colors call for new movements. For the SS2018 collection, KENZO called on various collaborators to conceive and express the vivacity and energy of the new kicks through dance.


A global casting call looking for dancers from different fields and nationalities came up with a roster of exceptional individuals. Each of these people has trained in a chosen style of dance, not limited to ballet, hip-hop, modern or electro.


For this campaign, they incarnate a different color (light grey, dark blue, pink, red orange or yellow) and translate it into movement. Movements which perfectly encapsulate the drive and spirit of the storied Parisian fashion house.


The choreography was arranged by duo I Could Never Be A Dancer. For the music accompanying the video clips, KENZO looked to frequent collaborator Lafawndah, who most notably created the music for the KENZO SS2018 fashion show which took place in Paris in June.


The photos and videos were shot by the 5fruits videography and photography collective. New colors for women include light grey, dark blue and pink. For men, the KENZO move comes in light grey, red orange, blue and yellow. They join the original roster of colors - red, royal blue, navy and black.