2012-05-31

《MCM @ SS2012 Shopper Project》

Starting with the SS2012, MCM unveils the two different versions of shoppers, called “Shopper Project”. The Shopper Project introduces a new, simple shopper design featuring the iconic beribboned MCM logo on leather. The project is inspired by global lifestyles which are suitable for any season around the globe, ideal for on-the-go nomads who value class, style, and quality. MCM kicks off the project with two elegant and functional versions, and will continuously present new styles and colour options throughout the year. The ‘Heritage Shopper’ picks up the colour blocking trends from the runway and interprets it through an urban lens, perfect for those who seek a spacious companion for both work and leisure. Designed in a playful and original style, the fresh seasonal colours are white, cognac and beige.
The ‘Reversible Shopper’ features MCM´s iconic Cognac Visetos and is fused with trend oriented colours and prints. The bag can be easily transformed from one pattern to the other and makes it a capacious option for global travellers who seek functionality and style. Available in three vivid colours, lime, orange and blue, the reversible shopper comes with a small pouch which can also be used separately. In the following months MCM will continue to unveil exciting new shoppers in various styles and sizes. Can't wait for more surprises!

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